Die Popkolumne aus London
Why 2012 has been the year of 100% Silk!
A friend of mine recently said, »If you haven’t heard of 100% Silk then you’ve been going to the wrong places«. And while this writer wouldn’t necessarily go that far I would admit that this highly opinionated fellow had a valid point. By JOHN BITTLES
Formed in LA in 2011 by the »Coolest woman in music« Amanda Brown as a more dance focused companion to the wonderfully experimental Not Not Fun Records. Already in their short life they have released stellar music by Fort Romeau, Mi Ami, Octo Octa, and Cuticle. Oh, and have I mentioned the ever growing legion of adoring fans that frantically track down their every release safe in the knowledge that whether it be Balearic, House, Slo-Mo, or whatever contained within, it will sound like the most vital thing they will have heard all week.
Yes, I think it would be considered safe to claim that 100% Silk are one of the coolest record labels around right now. Releasing records of what some people regard as »proto« or »proper«house, yet with a wide and varied body of work, the three things that seems to embody the 100% Silk sound is warmth, melody and funk.
Don’t believe me? Then just check out the Peaking Lights remix EP, Frozen Solid by Coyote Clean up or Decade by Mi Ami for all the proof you could ever need. And with now over 30 releases under their belt and not a duff one in sight I think it is the perfect time to sit back, put on some of their records and reflect on all the great tunes they have brought into our lives.
I first came upon this label in Phonica Records in London while wasting time listening to the cool music that they play. I overheard a conversation between two members of staff about a mix CD by a label I had never heard of and how fantastic it was. One was bemoaning the fact that they had apparently sold out as he hadn’t managed to get one yet. Upon finding two copies while browsing I bought one to him, delighting in seeing a genuine smile erupt upon his face, while buying the remaining one myself.
Upon arriving in my humble pad and putting food out for the cat, only to then remember that we don’t actually have a cat, I decided to calm myself somewhat by putting on my newly purchased album. It had that lovely new CD smell, or maybe it was just my deodorant had run out, but anyway, I sat back, listened, and fell in love with the warm house sounds pulsing forth from my stereo.
Since then I have been an avid fan, snapping up any release I could find, going on fan pages, and just generally developing such an unhealthy obsession that at one point the authorities had to be called. They are also now massive fans too!
With releases forthcoming from Jonas Reinhardt, Roland Tings, and two cassettes (yes, that’s right I said cassettes), that just have to be listened to to be believed by Andy Sangria and Just Black it looks like the 100% Silk success story is destined to just run and run.
Anyone wanting to know more about this wonderful label can read the full interview with Silk head honcho and all round »cool dude« Amanda Brown which will be featured in these pages in just one short weeks time (Who says you never have anything to look forward to now, eh?).
In the meantime can I just suggest that you go onto their webpage at www.listentosilk.com, check them out on Bleep, or even Amazon, or pop into your local record shop (not the one that always smells of pee as that is probably a public toilet now as I found out once to my dismay), and listen, purchase, and then spread the beautiful word.
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